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What You Should Look for in a Video Production Company

What to Look for in a Video Production Company?

Hiring a video production company for your business can be a big investment upfront, but it’s also one that is worth it, as long as you find a company that can effectively market your business. While it’s beneficial, it can be a risky step for many businesses because you typically have to pay up front or least for a portion of it, before the product is even finished. In short terms, it requires a large amount of trust on your part. So what do you need to look for to find that diamond in the rough when it comes to finding a video production? Here are a few tips to help you find the best company.

Review Their Portfolio

Some video production companies will have their recent projects on their website, while others don’t update it as often as they should. Check out their social media pages and video sites like YouTube and Vimeo to find their most recent projects. Updating social media is much faster and less time consuming for busy companies. When searching for a video production company to film luxury homes in Fort Lauderdale, Tim Elmes had his assistant scout out 10 of the best video production companies in the area. After that, he went one by one through their portfolios, discarded 10, and then called the other 5 to get quotes and get a feel for the companies before he chose one.


Are they Creative Enough?

With a large variety of production companies in the marketing, everything sometimes tends to start flowing together and look the same. But your company isn’t searching for the same old types of videos. You want something new, unique and fresh. That’s why finding a production company with fresh and creative ideas is what you want to search for when you begin your production search.

Review Their Quality

This should be one of the first questions you ask any potential company. Find out if the videos they produce look and sound up to professional quality. You want to make sure you find a company that uses high definition video so your videos are produced on a more professional level and speak to those out there interested in the products you have to sell.

Budget is Key

As a company, you will have a budget to stick to, and because of this, it’s important to know that you will get what you pay for, but that doesn’t mean you have to settle for less than quality. It’s important to review what you get for the price you pay. Many video production companies will list out the services they offer for particular pricing quotes. This is a great way to find a company that not only meets your budget, but also your business needs.


Starting the process of finding just the right video production company can be a bit time consuming in the beginning. But when you are equipped with the right tools and questions to ask ahead of time, you can help to decrease the amount of time you spend finding the company for your business. The company you choose may end up being with you for many years to come, so doing the hard footwork ahead of time can end up paying off big down the road for your company. You won’t regret taking the time to find the right one.

Should You Hire a Video Production Company to Promote Your Small Business?


In the fast-paced environment of today’s business world, every time you turn around more and more businesses are making the leap online. The internet is the future of marketing your small business and because of this, it’s important to look into ways you can increase the overall marketing success when it comes to promoting your small business.

Why Using a Video Production Company Can Help?

Using videos to promote your business can increase video-production-small-business-planningyour rankings on social media and the larger search engines. When your business is higher up in the rankings, this will mean more potential customers will be able to find your business online.

Word of mouth is a great advertising tool and is still used today, but it can only get you so far in today’s technologically advanced world. Instead of just telling people how great your business is, you can now show them through the use of video. Potential customers will be able to watch your business come to life. More than 95% of new customers have said that videos are helpful in making buying decisions online. It allows them to see the products you have available and get a realistic feel for how they really work.

Tell Your Business’s Story

Not only can video help to showcase products you sell, but it can also help to engage and familiarize customers with your business in a captivating way, check this example out. You can tell your business’s story through video production. It allows you to develop a better, more intimate relationship with customers. Customers are always more comfortable returning to businesses they feel know their needs and have their best interests at heart.




A video production company can help to give your small business a more professional look and feel. In the world of online marketing, your brand is key to attracting and keeping customers. Instead of trying recording your own videos, hiring a production company is best.


Customers will be able to tell the difference between amateur videos over professional ones, and this can make or break your marketing campaigns. By establishing a more professional look and feel you can give customers the confidence in knowing your business is on the up and up and an establishment they would want to purchase from.


Small businesses can sometimes feel left out in today’s large world. While your business may or may not have online sales, utilizing the services of a video production company to boost your brand and reach out to potential customers is a must.

People love to know what they are purchasing before actually buying it. They work hard for their money and don’t want to just throw it away blindly on a product they are unfamiliar with. By allowing them a chance to not only view products ahead of time but get a better feeling for who your business really is, you can reach out to an audience you never thought possible. You’ll be amazed at what the right video production company can do for your small business.