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What You Should Look for in a Video Production Company

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What to Look for in a Video Production Company?

Hiring a video production company for your business can be a big investment upfront, but it’s also one that is worth it, as long as you find a company that can effectively market your business. While it’s beneficial, it can be a risky step for many businesses because you typically have to pay up front or least for a portion of it, before the product is even finished. In short terms, it requires a large amount of trust on your part. So what do you need to look for to find that diamond in the rough when it comes to finding a video production? Here are a few tips to help you find the best company.

Review Their Portfolio

Some video production companies will have their recent projects on their website, while others don’t update it as often as they should. Check out their social media pages and video sites like YouTube and Vimeo to find their most recent projects. Updating social media is much faster and less time consuming for busy companies. When searching for a video production company to film luxury homes in Fort Lauderdale, Tim Elmes had his assistant scout out 10 of the best video production companies in the area. After that, he went one by one through their portfolios, discarded 10, and then called the other 5 to get quotes and get a feel for the companies before he chose one.


Are they Creative Enough?

With a large variety of production companies in the marketing, everything sometimes tends to start flowing together and look the same. But your company isn’t searching for the same old types of videos. You want something new, unique and fresh. That’s why finding a production company with fresh and creative ideas is what you want to search for when you begin your production search.

Review Their Quality

This should be one of the first questions you ask any potential company. Find out if the videos they produce look and sound up to professional quality. You want to make sure you find a company that uses high definition video so your videos are produced on a more professional level and speak to those out there interested in the products you have to sell.

Budget is Key

As a company, you will have a budget to stick to, and because of this, it’s important to know that you will get what you pay for, but that doesn’t mean you have to settle for less than quality. It’s important to review what you get for the price you pay. Many video production companies will list out the services they offer for particular pricing quotes. This is a great way to find a company that not only meets your budget, but also your business needs.


Starting the process of finding just the right video production company can be a bit time consuming in the beginning. But when you are equipped with the right tools and questions to ask ahead of time, you can help to decrease the amount of time you spend finding the company for your business. The company you choose may end up being with you for many years to come, so doing the hard footwork ahead of time can end up paying off big down the road for your company. You won’t regret taking the time to find the right one.